The Death of Cool: Even MSNBC Ruthlessly Mocks ‘Pajama Boy’

DECEMBER 20, 2013 BY 

It’s another swing-and-a-miss for President Obama’s team who has desperately tried to promote Obamacare as a normal topic of conversation. After weeks of President Obama pushing to appeal to young people to sign up for healthcare insurance, Organizing for Action, President Obama’s advocacy group formed from his campaign arm, promoted the now-infamous “Pajama Boy,” the effeminate man-child who has become a punchline for many on the right and the left. The ad was such a disaster that even MSNBC has gotten in on the fun as hosts and guests could not stop laughing at Pajama Boy. The Washington Free Beacon noted,

The panelists of MSNBC’s Morning Joe had a good laugh Thursday at the expense of “Pajama Boy,” the bizarre Obamacare ad attempting to drive conversations toward Obamacare over the holidays. Described as a “hipster-ish model” by co-host Mika Brzezinski, the appearance of the bespectacled, sideways-glancing, cocoa-drinking, onesie-wearing manchild drew guffaws from Joe Scarborough, and the rest could hardly get through their comments without laughing themselves. When Brzezinski said it was an attempt to get young people to sign up, Scarborough replied, “That ain’t how you do it.” Politico‘s Jim VandeHei mocked it as well, calling the Obamacare launch “one of the most flawed rollouts in the history of mankind,” and alluded to Rich Lowry’s column shredding the campaign.

Rich Lowry of Politico ruthlessly mocked the cringe-inducing ad, writing,

Pajama Boy is about as threatening as Michael Cera and so nerdy he could guest-host on an unwatched MSNBC show. He is probably reading The Bell Jar and looking forward to a hearty Christmas meal of stuffed tofurkey. If he has anything to say about it, Obamacare enrollments will spike in the next few weeks in Williamsburg and Ann Arbor… But it’s hard not to see Pajama Boy as an expression of the Obama vision, just like his forbear Julia, the Internet cartoon from the 2012 campaign. Pajama Boy is Julia’s little brother. She progressed through life without any significant family or community connections. He is the picture of perpetual adolescence. Neither is a symbol of self-reliant, responsible adulthood. And so both are ideal consumers of government. Julia needed the help of Obama-supported programs at every juncture of her life, and Pajama Boy is going to get his health insurance through Obamacare.

Young people flocked to the voting booths in previously-unseen numbers in 2008 to elect Barack Obama as president. The charismatic senator struck a chord with young people ages 18-24 as he rolled up his sleeves and stumped at colleges across the country. The suave senator seemed “cool” by the standards of many and his tech-savvy team made good use of social media. Whether one voted for Barack Obama or not, the momentum of his campaign was undeniable. Now, the president’s message is coming off about as cool as the unemployed, 40-year-old comic book fan that claims, “Hey, I don’t live with my mom; my mom lives with me!” Whereas once 18-year-olds stormed the Beaches of Normandy and responsible adulthood was a source of pride for many men, the effeminate, 20-something, hipster doofus in the flannel onesie, drinking hot cocoa that was undoubtedly prepared by Mommy serves as a true testament to the cultural failings intertwined with “progressive” ideology. Further, Jim VandeHei said it best on the panel: “If this is the strategy behind promoting and marketing this law, this is not a good sign for democrats.”

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